CELESTE BAKER

I’m a creative consultant with 20+ years in customer-facing design, helping founders, startups, and established brands craft ideas into market-ready solutions. Over the years, I’ve partnered with teams across industries to shape strategies, craft scalable design systems, and bring clarity to complex problems. My work sits at the intersection of creativity and strategy, where thoughtful design becomes a driver of growth, impact, and lasting connection with users.

I believe great design starts with listening. Every project begins by uncovering the real needs, challenges, and aspirations behind the idea. From there, I collaborate closely with clients to translate vision into practical solutions, balancing innovation with usability, and creativity with business goals. The result is products that not only function seamlessly, but also inspire trust, spark engagement, and create meaningful impact.

FEATURED WORK

Boldt.

Boldt Drinks is an iced-tea beverage gaining strong traction in retail stores, particularly across Texas and Florida, and has been featured in Bon Appétit. Partnering closely with the founder, I co-created the brand direction and established its digital presence, building a foundation that seamlessly connected retail success with a strong online identity. From designing a customer-first website and retail-driven campaigns to developing QR activations, subscription pathways, and loyalty experiences, I transformed shelf discovery into lasting engagement. My work unified brand storytelling across packaging, retail, and digital platforms—driving recognition, repeat purchase, and deeper consumer connections.

I’ve provided designs for the following companies:

Boldt. Iced Tea
Mega Brands America (Mattel)
Purdue University
Disney

Rose Art
National Geographic Society
Lexus
Staples Center

Eisner Health
Kiwanis
Sky Castle Studios
One80 Health

Charmsmith customer experience by Celeste Baker
Vela branding sketches by Celeste Baker
Disney puzzles and packaging by Celeste Baker

the general word is…

  • "Celeste Baker is without question one of the most talented designers I've worked with. Her skills in branding are particularly impressive. She was able to bring abstract ideas, emotions, and concepts to life in a way that left clients and team members in awe."


    Will Danner
    Designer @ Apple

  • "Celeste Baker designed our new website, taking it all the way from the initial ideas phase to shippable product. Throughout the whole process, her dedication to quality set the bar for what we hoped the site would be."


    Teagan Morrison
    Technical Art Director @ Naughty Dog

  • "I can personally endorse Celeste Baker for web design, application design, and branding projects. She has a refined, evolving skillset, and I believe she would be an asset to any and all design projects in the future."


    Joshua Bennett
    COO @ SkyCastle

  • "Celeste Baker elevated my personal fitness brand by providing a name, logo, website, and social media presence. What's more, she helped me find online automated solutions for booking and scheduling. She goes above and beyond expectations!"


    Marcus Canillas
    Instructor @ Hit With Marcus